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搜索前沿
Google、百度等搜索算法、SEO 与搜索产品更新。
Google Spam Update, Image Search Data In GSC – SEO Pulse via @sejournal, @MattGSouthern
Google's September spam update may take up to two weeks, Search Console adds image-based search data, reports look at traffic from Search and AI Mode. The post Google Spam Update, …
Google Search Console Adds Multimodal Filter For Image-Based Searches via @sejournal, @MattGSouthern
Search Console’s new multimodal filter shows which pages receive traffic from image-based searches, without query data. The post Google Search Console Adds Multimodal Filter For Im…
Google Search Profiles Now Available At 10,000 Followers via @sejournal, @MattGSouthern
Google lowers Search profile eligibility to 10,000 followers for U.S. websites and creators, with new account tools and updated article displays. The post Google Search Profiles No…
Google Search Profile Badges Expose The Publisher Traffic Crisis via @sejournal, @martinibuster
Google published guidance for adding a Search profile badge as Search becomes a destination for following creators and publisher. The post Google Search Profile Badges Expose The P…
SEO For Paws Live Stream Conference: Free Tickets & Big Names For A Good Cause via @sejournal, @theshelleywalsh
SEO For Paws is back with Barry Schwartz, Glenn Gabe, and a lineup of search experts talking about search in the AI era. The post SEO For Paws Live Stream Conference: Free Tickets …
Google Search Console Indexing report missing June data
This is impacting everyone, so it seems to be just a reporting issue and not an issue with your site's indexing performance within Google Search.
Google Search Redesign, Business Profile Post Views – SEO Pulse via @sejournal, @MattGSouthern
Google redesigned Search results across the EEA, Business Profile posts get view counts again, and ChatGPT Shopping now leans harder on product feeds. The post Google Search Redesi…
Before you hire an SEO auditor, know what you’re paying for
A 50-page report can still be fluff. Separate automated findings from the expertise and recommendations that make an SEO audit valuable.
Before scaling programmatic SEO, prove the pattern works
Your first 50 pages can tell you whether the next 5,000 are worth building. Here’s how to turn a pilot into a scaling decision.
How to build a defensible SEO budget for 2027
Show leadership what your SEO investment protects, where growth is justified, and which bets are worth testing as search keeps changing.
SEO and PPC are sitting on each other’s best insights
The keyword that’s too expensive for PPC could be your next SEO priority. The page that ranks first could tell you where to cut paid spend.
Google Responds To Sitemap SEO Technique That Forces Daily Crawling via @sejournal, @martinibuster
Google's Mueller comments on a sitemap SEO method that forces search engines to crawl and index web pages every day. The post Google Responds To Sitemap SEO Technique That Forces D…
Google Updates Site Reputation Abuse (Parasite SEO) Policy via @sejournal, @martinibuster
Google is replacing site reputation abuse manual actions in the EEA with a system that can rank affected site sections independently. The post Google Updates Site Reputation Abuse …
Google Answers If Updates Come With Actionable SEO Signals via @sejournal, @martinibuster
Google explains why a named update can shake up rankings without giving affected site owners anything specific to act on. The post Google Answers If Updates Come With Actionable SE…
5 ways to upgrade your home decor with Google Search
Learn how to use Google Search tools to find home decor inspiration, shop for furniture, and tackle DIY projects.
How to turn an SEO backlog into a roadmap
SEO roadmaps should tie business goals to ownership, capacity, impact, and measurement. Otherwise, you’ve built a backlog.
Why International SEO Needs Machine-Recognizable E-E-A-T via @sejournal, @motokohunt
AI can flatten decades of localized expertise into one generic brand impression, meaning global brands must translate credentials into evidence machines actually recognize. The pos…
What 1.8 million Google Business Profiles tell us about local SEO success
Specific primary and additional categories, plus complete profiles, correlate with stronger local rankings. See what the data reveals.
Spam Update, Generative UI In AIOs, Reddit Drop – SEO Pulse via @sejournal, @MattGSouthern
Google's August spam update rolls out as generative UI reaches AI Overviews, websites get a new button, and Reddit's ChatGPT citation share falls. The post Spam Update, Generative …
Google working on fix for broken favicons in Google Search
The issue started earlier this week and today, Friday, Google has confirmed it is a bug on its end.
How Do I Identify Cannibalization Problems & Consolidate Without Loss Of Visibility? – Ask An SEO via @sejournal, @rollerblader
A practical guide to spotting keyword cannibalization using Search Console, site crawlers, and rank trackers, plus fixes like canonicals, meta robots, and internal linking. The pos…
SEO priorities for 2027: Your guide to search success
Being found is only part of the challenge. See what it takes to make your brand understood, trusted, and cited across search in 2027.
Prompt Injections Just Proved Something SEO Has Known For 25 Years via @sejournal, @theshelleywalsh
Hidden white-on-white text was an SEO trick 25 years ago. Now, it tells AI models what to conclude about you. The post Prompt Injections Just Proved Something SEO Has Known For 25 …
5 ways Google Search can level up your thrift and vintage shopping
Uncover second-hand scores with AI tools in Google Search and Shopping.
Local 5.0: The next evolution of local SEO is here
The verification burden is moving from customers to AI. See what that means for location data, local context, and recommendations.
Build your SEO strategy as if search engines don’t exist
Search is only one part of discovery. Learn how distribution and brand visibility can create stronger signals across search and AI platforms.
Celebrating 25 years of visual search innovation
Google Images is turning 25. Here’s a look back at some major milestones — and new ways to explore and create visual content.
The DMA should not undercut security & privacy for Europeans
Today's decisions risk undermining vital privacy and security guardrails for millions of Europeans. We have repeatedly offered solutions to safeguard users while satisfy…
Connect more of your apps to Search
You’ll be able to securely link and interact with your go-to services directly in AI Mode.
6 back-to-school shopping tricks every student should know
Whether you're decorating, refreshing your wardrobe or picking up last-minute essentials, these shopping tools make all the difference.
Beach vibes and temporary wallpaper are trending for back-to-school season.
College students are eager to turn their dull dorm rooms into cozy spaces. Here are the Google Search trends we’re seeing.
13 Google tips for a fun, productive summer off from college
Discover how college students can use Google AI tools, like Gemini and AI Mode, to prep for grad school, internships and fall courses.
5 ways to host the ultimate dinner party with Google Search
These AI features can help you craft a menu, design a tablescape, and handle other party-planning tasks.
对话影石创始人刘靖康：全景相机的新范式，是「空间相机」
全景相机的未来，是一片旷野。#欢迎关注爱范儿官方微信公众号：爱范儿（微信号：ifanr），更多精彩内容第一时间为您奉上。
These Google Trends show people really want to touch grass
Google Search data reveals a growing desire to unplug and connect in real life with local run clubs, mahjong lessons and more.
9.99 万元起，EV 版 9 分钟充到 97%，秦 MAX 正式上市
秦 MAX，将以最强形态出击。#欢迎关注爱范儿官方微信公众号：爱范儿（微信号：ifanr），更多精彩内容第一时间为您奉上。
爱范儿独家｜谷歌不再追逐前沿， DeepMind 或大幅裁员
狂热可能正在退去，即便强如谷歌，也到了给盲目追求前沿的虚荣心画句号的时候。#欢迎关注爱范儿官方微信公众号：爱范儿（微信号：ifanr），更多精彩内容第一时间为您奉上。
首发 | 澎湃OS 4 体验：小米第一个 AIOS，用起来怎么样？
只有小米的 AI 才能成就 AI 的小米。#欢迎关注爱范儿官方微信公众号：爱范儿（微信号：ifanr），更多精彩内容第一时间为您奉上。
实测GLM-5.3: 在神仙打架的一周杀回国模顶流，还按下了重置键
7000 亿 VS 2.8 万亿#欢迎关注爱范儿官方微信公众号：爱范儿（微信号：ifanr），更多精彩内容第一时间为您奉上。
“写代码从来都不是难点”，这是对全世界所有程序员的严重侮辱
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InfoQ 2026 年趋势报告：文化与方法论篇
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Why SEO uncertainty is creating opportunities for challengers
When market leaders get nervous, years of competitive advantage become vulnerable. Search uncertainty creates an opening to close the gap.
Your B2B SEO can win the click and lose the consideration
The brands cited in AI Overviews can influence which companies buyers investigate next, even when no one clicks the source.
Google Amends SerpApi Suit With Content Licensing Terms via @sejournal, @MattGSouthern
Google amended its DMCA complaint against SerpApi, adding licensing terms after a court dismissed the original claims over search scraping. The post Google Amends SerpApi Suit With…
Judge lets SEO sabotage lawsuit over toxic backlinks move forward
The case could test whether businesses can use false advertising law to challenge harmful backlink campaigns.
The new search journey changes how SEO and PPC should work
The first search is rarely the whole journey. See how AI answers, paid ads, organic results and follow-up queries shape conversion.