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GEO相关
生成式引擎优化、AI Overview、ChatGPT Search 与引用监测等动态。
Google AI Overviews Have More Links, But Not All Reach The Web via @sejournal, @MattGSouthern
Google's AI Overview links can lead to websites or AI Mode, and Search Console measures those interactions differently. The post Google AI Overviews Have More Links, But Not All Re…
GEO Requests Rise Among More Search Freelancers Than Google SEO via @sejournal, @MattGSouthern
Fiverr's holiday survey finds more of its search freelancers reporting rising GEO requests than Google-ranking requests, though most still back SEO long term. The post GEO Requests…
Which Data Sources Should You Care About For AI Search? via @sejournal, @chrisgreenseo
AI search pulls from more sources than most SEOs track. Here's a tiered view of which data sources deserve your attention first. The post Which Data Sources Should You Care About F…
Google AI Payment Pilot, Search Profiles At 10,000 – SEO Pulse via @sejournal, @MattGSouthern
Google is testing payments for content contributing to AI answers, Mueller says AI position data is hard to report, and Cloudflare splits training from search. The post Google AI P…
Google Tests Paying Publishers For AI Answers Via Search Console via @sejournal, @MattGSouthern
Google is testing a Search Console pilot that pays publishers when their content contributes to Gemini, AI Overviews, and AI Mode answers. The post Google Tests Paying Publishers F…
Perplexity trusts GPT-6 Astra with end-to-end systems
Perplexity uses Astra to write communications, change software, and monitor production systems, and checks in much less frequently than with earlier models.
How Local Businesses Can Build Visibility In AI Search via @sejournal, @lorenbaker
Moz leaders Jonathan Berthold and Kevin Chen explain how listings, reviews, mentions, and social activity shape local recommendations in AI search. The post How Local Businesses Ca…
Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar] via @sejournal, @hethr_campbell
Google & Uberall go live on Sept 24, sharing what comes next in Google Search and five local marketing strategy fixes that get locations recommended. The post Is Your Local SEO Str…
Search Console AI Reports Go Global, Mueller On Recovery – SEO Pulse via @sejournal, @MattGSouthern
Google says Search Console AI reports are now worldwide, and John Mueller weighs in on recovery timing, markdown for AI crawlers, and sitemap cache-busting. The post Search Console…
Google Adds Gemini 3.8 Flash To AI Mode via @sejournal, @MattGSouthern
Google added Gemini 3.8 Flash to AI Mode's model menu on release day. The post Google Adds Gemini 3.8 Flash To AI Mode appeared first on Search Engine Journal.
Lily Ray on why shortcuts rarely win in SEO or AI search
From buying links to AI search, Lily Ray shares why lasting visibility comes from E-E-A-T, real expertise and earning recommendations.
Gemini 3.8 Flash rolling out in Google Search
This too is first rolling out AI Mode for Google AI Pro & Ultra subscribers in English, like we saw with 3.7.
Google’s Mueller Shares Their Experience With Markdown For AI SEO via @sejournal, @martinibuster
Google's John Mueller shares what happened when he checked whether AI crawlers were actually asking his sites for markdown. The post Google’s Mueller Shares Their Experience …
How to map AI search prompts to every stage of the sales funnel
Your brand may win the shortlist and lose the buyer earlier. Map prompts to see where AI introduces, recommends, compares, or drops you.
Use Claude for SEO. Don’t let Claude do SEO.
Claude can accelerate research, analysis, and drafting, but SEO execution still needs human judgment to avoid costly mistakes.
ChatGPT Searches Individual Subreddits By Name via @sejournal, @suganthan
Reddit still wins ChatGPT citations where a forum is the best source. Two captures, four days apart, show what actually decides the credit. The post ChatGPT Searches Individual Sub…
AI Search Didn’t Remove Cognitive Load, It Moved It via @sejournal, @DuaneForrester
Answer sooner, write less, simplify: standard advice that can relocate informational work rather than remove it. Here's the sharper test. The post AI Search Didn’t Remove Cognitive…
AI Is Changing Website Security. Here’s What SEO Teams Should Know via @sejournal, @vahandev
More than 100 organizations, including OpenAI, Google, and Microsoft, urge governments and website owners to prepare now for escalating AI cyberattacks. The post AI Is Changing Web…
Greg Finn on 20 years of PPC: From exact match to AI Mode
Greg Finn reflects on 20 years of PPC, from exact match and Smart Bidding to automation, AI Mode and why authenticity will matter more than ever.
Judge Questions Google AI, Spam Update Fallout – SEO Pulse via @sejournal, @MattGSouthern
This week’s SEO Pulse covers Google’s AI publisher dispute, spam update fallout, the GEO debate, AI citation gaps, and ChatGPT’s Reddit behavior in search. The post Judge Questions…
Google is dynamically expanding AI Overviews for some queries
This behavior pushes down the core search results and gives you an AI Mode type of experience within the main Google Search interface.
7 ways to use AI for the SEO work that matters
Find higher-value SEO tasks where AI can give you an edge, from experiments and gap analysis to tools and digital PR.
Google Starts Rolling Out Hotel Booking In AI Mode via @sejournal, @MattGSouthern
Google is rolling out hotel booking in AI Mode with Google Pay checkout. Flight alerts and rewards pricing are available in supported markets. The post Google Starts Rolling Out Ho…
Google’s AI Mode can now track flight prices, help book hotels, and more
The updates indicate that Google is looking position to AI Mode as an AI travel agent of sorts, as it's moving beyond simply helping users find information to actually handling par…
Your images have a new job in AI search
AI doesn't see your images the way a human does. See what it detects, what it misses, and whether the page confirms the right story.
How To Advertise In Google AI Mode For Ecommerce via @sejournal, @tonyadam
Google generates AI Mode ads directly from your product feed, not your ad copy. Here's which Merchant Center attributes decide whether your products get chosen. The post How To Adv…
AI visibility has two jobs: Execute SEO and mobilize the organization
Getting cited by AI isn't enough. Discover why winning recommendations requires cross-functional action beyond SEO and website optimization.
Reports Indicate Google’s Spam Update Focused On SEO AI Content via @sejournal, @martinibuster
Google's recent Spam Update may have partially focused on catching mass-generated SEO AI content. The post Reports Indicate Google’s Spam Update Focused On SEO AI Content app…
AI search is here, but marketers still call it SEO
New research shows how marketers define AI search, where they’re putting budget, and what vendors need to prove to earn their trust.
英伟达押注 Perplexity,但它真的值 300 亿美金吗?
现在,他们把筹码压到了 AI 应用公司上了——这次看上的,是曾经的 AI 明星公司 Perplexity。#欢迎关注爱范儿官方微信公众号:爱范儿(微信号:ifanr),更多精彩内容第一时间为您奉上。
Google Expands Generative UI Beyond AI Mode Into AI Overviews via @sejournal, @MattGSouthern
Google's generative UI, which builds custom visual layouts and interactive tools, has started reaching AI Overviews after launching in AI Mode last year. The post Google Expands Ge…
AI Mode Queries Are 3X Longer – Why Your Page Should Lead With The Answer via @sejournal, @gregjarboe
One year of AI Mode data shows people asking questions, not typing fragments, which is why the lead-first paragraph now beats the narrative arc. The post AI Mode Queries Are 3X Lon…
How to build an E-E-A-T checker with Claude Code
Build an AI-powered E-E-A-T auditor that crawls websites, applies Google's quality guidance and generates polished reports in minutes.
What AI Bot Data From Hundreds Of Sites Reveals About AI Search [Webinar] via @sejournal, @lorenbaker
Optimize your marketing strategy by learning the limitations of AI search metrics and how to utilize your data effectively. The post What AI Bot Data From Hundreds Of Sites Reveals…
Duane Forrester: AI is rewriting SEO, but the mission is the same
AI is forcing SEO to evolve fast, but Duane Forrester says success still comes from serving users, building trust, and learning continuously.
What 9 months of AI Overview data and 51,000+ tracked events reveal
Traffic swings, attribution gaps, and unexpected citation patterns offer a clearer picture of how AI Overviews affect organic search.
How To Track Google AI Mode Traffic In Search Console via @sejournal, @suganthan
Search Console hides AI Mode query data by default. This breakdown compares four extraction methods, including a free ML-powered tool. The post How To Track Google AI Mode Traffic …
Technical SEO for AI search: 4 fundamentals that matter
AI systems can miss content that search engines handle well. Learn what to check so your pages can be crawled, understood, and cited.
Google Search pauses AI-generated images within AI Overviews
Robby Stein from Google said, "This was a small experiment we're no longer running."
The AI Conversations Leaking Into Your Search Console via @sejournal, @suganthan
Search Console records what people say to AI Mode. Here's how to pull those fragments out and sort them into seven buckets. The post The AI Conversations Leaking Into Your Search C…
Google Search Console Generative AI Performance Report in Search data bug
Google has confirmed the issue starting on August 13, and the result is a decrease in impressions.
Get Your Business Found & Chosen In AI Search [Free SEJ Live Event]
Turn AI-driven local discovery into actual customers. SEJ Live on August 26 brings three hours of practical guidance and live Q&A. The post Get Your Business Found & Chosen In…
Perplexity’s free AI offer left it with millions more users in India
Perplexity's India revenue rose about 60% after the Airtel offer ended for new users, even as downloads declined.
9 AI Search Myths, Debunked by 15 Million Data Points via @sejournal, @ahrefs
Unveil the truth about AI search with interesting findings from 15 million data points. Learn what really influences rankings. The post 9 AI Search Myths, Debunked by 15 Million Da…
Google Brings Gemini 3.7 Flash To AI Mode In Search via @sejournal, @MattGSouthern
Google is rolling out Gemini 3.7 Flash in AI Mode for Google AI Pro and Ultra subscribers, a day after the model's initial release. The post Google Brings Gemini 3.7 Flash To AI Mo…
刚刚,GLM-5.3发布:Coding更接近Fable 5!潜伏40年的bug都被揪出来了
顺手拿下最强开源安全模型
4.8亿美元砸向端侧算力!Agent芯片新贵冲出重围
首颗AI芯片已进入量产
德塔智能与舞肌科技达成战略合作,联合规范全身协同灵巧操作数据采集
算力需求两年涨10倍,机器人为了走进真实物理世界,正在疯狂「吃算力」
少花一半成本,部署效率提升80%!机器人研发可以不用重复造轮子了。
ChatGPT’s Index, GA Benchmarks, Google Refiles Complaint – SEO Pulse via @sejournal, @MattGSouthern
Google Analytics adds campaign benchmarking, new data on ChatGPT's index search index, and Google refiles its SerpApi claims with new terms. The post ChatGPT’s Index, GA Benc…
Gemini 3.7 Flash rolling out in Google Search
This is first rolling out AI Mode for Google AI Pro & Ultra subscribers in English.
5 ways AI Mode in Search helps you enjoy the real world
It might sound counterintuitive, but Search's AI tools can actually help you make the most of your time offline whether you want to book concert tickets or find the perf…
Google adds real-time reporting endpoint to Campaign Manager 360 API
Developers can now retrieve Campaign Manager 360 reporting data in real time with a single API request.
Link building works better when you think beyond links
The strongest off-page signals aren't always followed links. See how content, PR coverage, and outreach can reinforce one another.
Google Ads is removing language targeting from Search campaigns
Google’s shift to automated language matching removes a manual Search targeting control, leaving advertisers with less control
The GEO Trust Gap: SEOs Want The Data, But Not The Platforms Selling It via @sejournal, @DuaneForrester
Practitioners value AI visibility data highly and won't fund the platforms selling it. New survey data on what's actually blocking the category. The post The GEO Trust Gap: SEOs Wa…
How Do I Know If AI Overviews Are Taking Clicks From My Site And What Can I Do About It? – Ask An SEO via @sejournal, @HelenPollitt1
Stable rankings, stable impressions, falling CTR: the signature of AI Overview click loss. Learn to spot it and decide what's worth recovering. The post How Do I Know If AI Overvie…
AI Overviews: How Freshpet Stands Out in SEO & GEO [Webinar] via @sejournal, @hethr_campbell
Learn how Freshpet stands out in AI Overviews and why trust signals matter for brand recognition in AI search. The post AI Overviews: How Freshpet Stands Out in SEO & GEO [Web…
How to Create Health & YMYL Content That Performs in AI Search
Thin health content was always risky. With AI Overviews answering most medical queries, it's now invisible. Here's what earns citations instead. The post How to Create Health &…